A Trichy-based e-commerce client came to us with good products and almost no organic visibility. Within 90 days we moved their primary keywords from page 4 to position #1 and grew organic sessions by 6×.
Days 1–30: Technical Foundation
- Fixed 47 broken internal links and 3 redirect chains causing authority bleed
- Compressed images — average page weight dropped from 4.2 MB to 780 KB
- Implemented schema markup for products, breadcrumbs and reviews
- Added canonical tags to resolve duplicate content across category filter URLs
- Core Web Vitals: LCP moved from 5.8s to 1.9s after image optimisation
Days 31–60: Content Clusters
We mapped 12 content clusters around buyer-intent keywords. Each cluster had one long-form pillar page (2,000+ words) supported by 4–6 shorter supporting articles. AI helped us draft outlines; our writers added local Tamil Nadu context that AI alone couldn't supply.
Days 61–90: Link Building
We secured 18 high-quality backlinks through local business directory submissions, a guest post on a Trichy business news site, and three supplier pages that linked to product pages. Domain authority moved from 12 to 28.
The single highest-ROI action in this project: fixing page weight. Going from 4.2 MB to 780 KB reduced bounce rate from 74% to 38% before we wrote a single word of content.
Final Results at Day 90
- Organic sessions: 1,200/month → 7,400/month
- Primary keyword "sarees online Trichy": position 38 → position 1
- Organic revenue contribution increased 4.2× in the same period
- Domain authority: 12 → 28
