How we achieved 340% Google Ads ROI
for a Trichy business
— step by step

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A Trichy home furnishings retailer was spending ₹30,000/month on Google Ads and getting a 60% return on ad spend — essentially losing ₹12,000 per month on advertising. We restructured their entire campaign without increasing the budget, and within 60 days hit 340% ROAS. Here's every change we made, explained.

What we found in the audit

The original account was a mess — not unusual for a business that had set up Google Ads using the "smart campaign" wizard and never looked at the account structure since. Here's what we found:

• One single broad-match campaign containing 200+ keywords — zero segmentation by intent or product category
• Every single ad pointed to the homepage — not a single product-specific landing page existed
• No negative keyword list — budget being consumed by irrelevant searches like "sofa repair" and "furniture rental"
• Ad copy had not been updated or A/B tested in 11 months — single ad per ad group
• Conversion tracking was set up as "page visited" — not an actual lead or sale
• No ad scheduling — ads running 24/7 despite the business being open only 10 hours/day

Before vs after — account structure

Campaign restructure — the exact 6 campaigns

We rebuilt the account into 6 tightly-themed campaigns, each with its own budget allocation based on search volume and margin data the client shared with us:

• Sofas & living room — highest search volume, assigned 35% of total budget
• Dining sets — second highest, 25% of budget
• Bedroom furniture — 20% of budget
• Office furniture — 10% of budget, high-margin category
• Kids furniture — 5% of budget, seasonal demand
• Custom & premium orders — 5% of budget, highest average order value

Within each campaign, we used exact match and phrase match only — no broad match. We added 340 negative keywords in week one alone, covering competitor brand names, repair services, rental queries, and irrelevant furniture categories.

Landing page rebuild — the bigger win

The conversion rate improvement from 1.2% to 8.4% was the largest single contributor to the ROAS improvement — more than the CPC reduction. We built 6 product-specific landing pages, one per campaign category. Each page had:

• A headline that exactly matched the ad copy — "Best Sofas in Trichy. Same-week delivery."
• A photo gallery of in-stock products with prices visible above the fold
• A price range anchor to set expectations before the enquiry form
• Google Reviews pulled via API — average 4.7★ rating shown prominently
• WhatsApp click-to-chat CTA button as the primary conversion action
• A secondary "Call Now" button for mobile visitors

Results at day 60

In month 3, the client increased their budget to ₹60,000/month, confident in the campaign's performance. At the same ROAS, that translates to ₹2.04 lakh in attributed revenue per month.

What you can replicate for your business

• Segment by product or service — never run one campaign for everything you sell
• Build dedicated landing pages — even a simple one-page layout matched to your ad copy will outperform your homepage every time
• Add negative keywords weekly for the first month — irrelevant traffic is money burned
• Set up proper conversion tracking before making any decisions — "page visited" is not a conversion
• Schedule ads to match your business hours — you're paying for clicks you can't respond to