Google Launches 'Ask for Me' – A New AI-Powered Search Labs Experiment

  • 03 February, 2024
  • AI

Google Launches 'Ask for Me' – A New AI-Powered Search Labs Experiment

Google has introduced an innovative new feature called “Ask for Me” under its Search Labs experiments. This AI-driven tool allows users to have Google call businesses on their behalf to inquire about service prices and availability. Currently, this feature is being tested with auto repair shops and nail salons, making it easier for users to get real-time information without making a call themselves.

What is 'Ask for Me' and How Does It Work?

'Ask for Me' is designed to simplify the process of getting service-related information from local businesses. Instead of calling multiple businesses to compare prices or check availability, users can rely on Google AI to handle the conversation. This feature is particularly useful for services like oil changes at nearby mechanics or booking a nail appointment at a salon.

Google's AI makes the call, asks for the necessary details, and then presents the information to the user. This process leverages Google Duplex, the same AI technology that enables restaurant reservations through Google Search and Maps.

How to Use 'Ask for Me'

Currently, 'Ask for Me' is available as a Search Labs experiment, meaning users need to opt in to try it. Here’s how to access it:

  • Join the experiment: Visit Search Labs and click on “Join to Try.”
  • Search for a relevant service : Use Google Search to look up queries like “oil change near me.”
  • Check for the 'Ask for Me' option : If eligible, you’ll see an AI-powered box offering to call businesses for you.
  • Receive the details : Google AI will call the business, gather the necessary information, and display the results.

As this is an experimental feature, availability may be limited, and some users may be placed on a waitlist.

The Technology Behind 'Ask for Me'

Google is utilizing its advanced AI-driven Duplex technology for this feature. Duplex has been in use since 2018, originally introduced as a system to make restaurant reservations and help businesses keep their information updated on Google Maps.

With 'Ask for Me,' the AI can now engage in real-time phone conversations with businesses, asking about prices and availability. The responses are then relayed back to the user in an easy-to-understand format.

Why This Matters for Businesses and Consumers

For consumers, 'Ask for Me' eliminates the hassle of calling multiple businesses to compare services, making the process more efficient. Instead of spending time on hold, users can get the necessary information directly from Google AI.

For businesses, this feature can help drive more leads and customer inquiries without requiring them to manage additional digital platforms. However, businesses always have the option to opt out if they prefer not to participate.

Future Prospects and Potential Expansion

Since this is an early-stage experiment, it is unclear whether Google will fully roll out 'Ask for Me' across all industries. However, if successful, this feature could expand to other service-based businesses, further streamlining the way consumers interact with local service providers.

Google continues to explore how AI can enhance user experience and business connectivity. By leveraging advanced technologies like Duplex, the company aims to bridge the gap between online searches and real-world transactions.

To Conclude:

The introduction of 'Ask for Me' showcases Google’s ongoing commitment to making online searches more interactive and helpful. If widely adopted, this could transform the way consumers access service-related information and streamline business communication.

For now, users interested in trying out the feature can sign up through Search Labs and experience AI-powered business inquiries firsthand. If you're a business owner, keep an eye on this feature as it may present new opportunities for customer engagement in the future!

Thanks for taking your precious time to read this blog and I hope you all like it!

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